There's several different types of spray on bedliners.
LineX, Rhino Liner, Reflex are the most popular out here in Calif.
One thing I noticed about both Rhino and LineX, after a bit of time they have a tendency to start to fade some, the surface becomes sort of smooth - depending on what you carry and how much and how often.
I've had Reflex in my bed almost since I bought my truck in 05 and it's pretty much kept it's color, it's really durable. It's more of a rubber than what ever those others are made of and has a life time warrenty and free repairs.
I'll give you the link to all 3 websites so you can take a look.
One MAJOR word of caution though, I would be EXTREMELY leery of color matching! There was a Girl Inspector I knew that had her bed sprayed with LineX to match her paint, within 6 months it faded to a dull Olive Drab Green and they absolutely refused to do anything to help her - that would go for ANY of the liners that require spray or roll on.
IF by chance you go for a self applied roll on/paint on/ or spray on.. you need to be careful - I suggest you talk to Hemi4ever in the California section, he did his on his own.