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BEDRUG(r) WORKS HARD FOR HARD WORKING PROFESSIONALS

OLD HICKORY, TN - A twinge of regret pulls at Larry Garrison as his 1997 GMC pickup speeds away, its new owner behind the wheel. "It was like a little buddy, it was my helper," he reflects. Eyeing the truck as it disappears from sight; Larry gives a final salute to his partner of five years - his 1997 GMC BedRug(r) bedliner.

Like all hard working professionals, Larry Garrison, a superintendent with construction and metal building contractor Hawkins Development of Nashville, Tenn., relies on his equipment, as much as his skill, to be successful. For Larry, success begins with BedRug, the "Ultimate Plastic Bedliner."

"I used my BedRug for more than four years, and I'll never buy a hard liner again," says Garrison. "230,000 miles and I never had a problem with it. It's unbelievable. It's as durable as concrete."

Manufactured by Wise Industries, Inc., the BedRug is made from polypropylene fiber bonded to water-resistant, closed-cell polypropylene foam. BedRug's rugged, non-skid surface looks and feels like carpet - but is entirely plastic; it will not absorb liquids, will not stain, and is always easy to clean. The liner's foam bottom conforms to the ribs of the truck bed to create a level, cushioned surface ideal for transporting valuable tools and equipment or hauling mulch, lumber, sand or gravel.

"My BedRug took more abuse than my truck," Garrison admits. "I carried tool boxes, scrapers, shovels and rakes everyday, but never put a tear in it. When I drove with a gasoline can in the bed, it stayed right where I put it. And when I did spill oil or diesel fuel on it, all I did was run it through the car wash to get it looking like new again."

Wise Industries makes a BedRug for virtually all domestic and import pickup trucks, regardless of cab and box configuration. It installs in less than one hour, using only hook and loop fasteners, with no special tools required. Guaranteed "Tougher Than Your Truck," the BedRug is backed by a complete customer satisfaction warranty.

Since parting ways with his '97 GMC, Larry Garrison has moved on to a 2004 model pickup. Though equipped with all the amenities of a new truck, Garrison can't help but feel something is missing.

"It won't be complete until it has a BedRug," he says.

For more information call toll-free 800.462.8435; contact Wise Industries, Inc., at P.O. Box 149, Old Hickory, TN, 37138; visit the company's website at www.bedrug.com .