That Thing Got a HEMI®?...It Could Soon!
Chrysler Challenges Consumers to Unleash their HEMI Powered Creativity
Auburn Hills, Mich. - Since the rebirth of the HEMI® engine, HEMI has become a brand within a brand, taking the hottest new Chrysler, Jeep® and Dodge vehicles to a new level in power and technology. "That Thing Got a HEMI" has become a household phrase serving as a constant reminder that anything with a HEMI is truly top notch.
In celebration of the legendary HEMI engine, Chrysler Group launches the "What Can You HEMI?" contest today asking consumers the question: If you could infuse the power and torque of the 5.7-liter V-8 HEMI engine into anything, what would it be?
Chrysler Group is encouraging consumers to imagine the possibilities of HEMI-power. Anyone up for the challenge is required to submit their HEMI-powered invention in a brief essay (300 words or less) and to support the idea with a sketch.
A panel of Chrysler Group judges will select five semi-finalists based on creativity, engineering feasibility, safety and functionality. The five semi-finalists will see their HEMI-powered idea brought to life and will win a trip for two to take part in the official unveiling of these creations.
One of the five final HEMI-powered inventions will be named the grand prize winner and its inventor will drive home in a HEMI-powered Chrysler, Jeep or Dodge vehicle of their choice.
"Our hottest new vehicles are powered by HEMI engines including the country's first production high- volume Multi-Displacement System (MDS)," said Joe Eberhardt, Executive Vice President, Global Sales, Marketing and Service, Chrysler Group. "This contest is about extending the same power, torque and technology to make the ordinary, extra-ordinary and to have a lot of fun while we're at it."
Contest entries must be postmarked by April 6 and received by April 13, 2005 and should be mailed to:
"What Can You HEMI" Contest
P.O. Box 6761
Stacy, MN 55078-6761
More contest information is available at www.WhatCanYouHemi.com.
The HEMI engine was first made popular in 1951 when Chrysler Corporation introduced its entry in the post-war horsepower race. Its power and efficiency made it an instant favorite for all sorts of motorsports vehicles. Although reluctantly retired in 1959 due to high manufacturing cost, the HEMI design was still unsurpassed. In 1964, NASCAR competition sparked the HEMI's return, and it has remained available for motorsport use ever since. Today, the 5.7-liter HEMI V-8 engine, a modern high-performance, fuel-efficient and durable powerplant, is now available in select Chrysler, Jeep and Dodge production model vehicles. On vehicles offering the HEMI engine, the take rate is more than 45 percent.
The 2005 Chrysler 300C was the first modern volume production vehicle in North America to feature cylinder deactivation. Chrysler Group's Multi-Displacement System (MDS) is a technology that seamlessly turns off the fuel consumption in four cylinders of the 5.7-liter HEMI engine when V8 power is not needed, improving fuel economy up to 20 percent. MDS is also standard on Dodge Magnum and Jeep Grand Cherokee, equipped with a HEMI engine.